Ben Cohen Is Selling Stand Up Underwear!!!

The always delish and awesome LGBT ally, Ben Cohen will be selling a line of underwear with the proceeds going to his Stand-Up Foundation.  The foundation fights bullying especially that directed toward LGBT youth.  I have been a huge fan of Ben's and can not wait to see the ad campaign for the underwear line....Stay tuned!

The NYT reports:

And Mr. Cohen’s next move will probably have more people Googling (and goggling) him. Next month, he and his foundation will begin selling a line of athletic-style cotton underwear. Ads will feature him in the briefs, looking freshly muddied from the rugby pitch.

The underwear line might not have the broad appeal of, say, Lance Armstrong’s yellow LiveStrong bracelets, but Mr. Cohen certainly has his fans.

“I got paid to wear underwear in the first place,” Mr. Cohen said, referring to an ad campaign 10 years ago for Sloggi, a European underwear brand. It was those images, ricocheting around the Internet, that introduced him to many gay men. Other photos of him shirtless followed, and his gay fan base grew.