After Diet Coke announced Jean-Paul Gaultier as their new creative director, he wasted no time in showing what he is absolutely famous for. Love the campaign with the images done by photographer and director Stephane Sednaoui. He captures the 60 year old Gaultier's face and places it over those of female models. It makes for a very light hearted and fun campaign.
Gaultier has also designed limjited edition bottles of Diet Coke that will be available in nine countires in Europe beginning in April.
The U.S. of course won't get to have any fun, U.S. consumers are still upset/confused over the xmas change in can design. :(
No comments:
Post a Comment