Adam Levine Starts His Own Record Label '222'

The very very sexy and subject of many naughty dreams, Adam Levine has announced that he is starting his own record label that will be named '222'

via Billboard

Adam Levine, Maroon 5 frontman and a coach on "The Voice," is launching his own record label, called 222.

The first artist signed to the label is Matthew Morrison, best known as the character Will Schuester from "Glee," whose sophomore album will be released on the label in the Spring. In addition to his role on "Glee," Schuester will be starring alongside Cameron Diaz in the upcoming film "What To Expect When Expecting," out this May, and has been nominated for Tony, Emmy and Golden Globe awards.

"Starting my own label has been a long-time goal of mine, and I am thrilled to be at the point in my career where it is finally happening," said Levine, who kicked off his second season on "The Voice" Sunday night after the Super Bowl. "Great things are in store for [Matthew] with this release."

Morrision added, "Adam and I share the same vision as we begin working on my record together."

And to make this news even more fabulous...here are some new pics of Adam taken by photographer Terry Richardson!! Take some quiet time to enjoy these fabulous pics of Adam AFTER THE BREAK